About me

I’m a principal-level design leader and content strategist with more than a decade of experience shaping product experiences at scale.

Recently, I led cross-portfolio design initiatives at Atlassian, focusing on global navigation, conceptual modeling, and AI-driven user experiences. My work bridges strategy and execution: I facilitate workshops, direct design spikes, validate solutions with research, and prototype in Figma — ensuring concepts move from vision to delivery.

Career highlights include:

• Designing Atlassian’s first contextual, in-product help system and automated release notes.
• Driving the “team-managed projects” initiative, reimagining Jira’s project configuration.
• Leading design in Atlassian’s DevOps division, including early AI-assisted developer tools.

Beyond execution, I mentor designers, publish thought leadership on content design in the age of LLMs, and explore how AI reshapes design workflows, ethics, and user experience.

Whether I’m collaborating with teams at Atlassian or advising startups through my consultancy, I bring the same approach: rigorous, empathetic, and grounded in craftsmanship.