Compass content strategy gameplan

0. Kickoff

Stage	Description and deliverables	Dates	Contributors
Literature review	Understand, summarize, and make plain the work done up to this point by contributors prior to our involvement Literature review Kickoff pre-reading summary	Prior to kickoff	Sam Irons
Kickoff workshop	Define vision statement, drivers, decision model, project scope, trade-off sliders, early ideas for success, and stakeholder engagement model Workshop synthesis	31 Mar 2021	Core team members and senior stakeholders

1. Wonder - 07 Apr – 23 Apr 2021

Stage	Description and deliverables	Dates	Contributors
Success metrics	Outline the goals, signals, and measures we’ll use to judge success of Compass content Workshop synthesis	07 Apr 2021	Core team members and senior stakeholders
Competitor analysis	Investigate best practices and market trends Competitor and landscape review	29 Mar – 09 Apr 2021	Content team
User behaviors	Review analytics & qualitative feedback to identify opportunities and define user mindsets Analytics and qualitative insight summary User archetypes	29 Mar – 09 Apr 2021	Content team
Author journeys	Define current authoring journey for Atlassian content Author journey map Author pain points and opportunities	12 Apr – 23 Apr 2021	Sam Irons
Jobs to be done	Based on what we know of the user problems and opportunities, define jobs stories Workshop synthesis	12 Apr – 23 Apr 2021	Core team and senior stakeholders

1.1 Wonder playback and pulse check

Host a playback of vision, archetypes, success metrics, and prioritized job stories with wider Compass team.

Host a checkpoint meeting with core team and senior stakeholder to decide if we're ready to move into the Explore phase.

Explore – 05 May – 29 May 2021

Stage	Description and deliverables	Dates	Contributors
Current state mapping	Map out the workflows for our key journeys as they are currently Current key content journey maps Pain points and opportunities	13 May 2021	Core team members and product team representatives
Begin core documentation execution 17 May
Ideation	Use divergent thinking to imagine the future and explore ideas to satisfy pain points and opportunities in our key journeys Ideation workshop Ideation sythnesis	19 May 2021	Core team members and product team representatives
Future state experience	Map out the future-state end-to-end content experience based on our key identified journeys Ideal content journey map	24 May 2021	Sam Irons
Vision	Visualize the ideal experience and provide indicative screens/mocks to direct future iterations Short term vision	24 May – 04 June 2021	Sam Irons
Platforms	Evaluate the publishing platforms and channels we’ll use to deliver the experience Requirements for publication platforms Comparison, pros and cons of publishing platforms through the lens of our vision Formal decision for publishing platform	17 May – 26 May 2021	Sam Irons
Delivery	Document the resources required and current gaps for delivering on our vision Content resourcing summary and gap analysis Content staffing models Content maintenance resourcing approaches	31 May – 04 June 2021	Sam Irons
Indicative content creation	Create examples of indicative content journey for 1 key journey Concept creation	17 May – 04 June 2021	Core team members
Concept testing	Test lo-fi content concepts for usability with internal stakeholders Card sort activity Tree testing	17 May – 04 June 2021	Content team

2.1 Exploration playback and pulse check

Host an Explore checkpoint meeting with core team and have a go/no-go discussion to move into our Make phase

Host a playback of explorations and a walk through of our vision.

3. Make - 07 June - 25 June 2021

Stage	Description and deliverables	Dates	Contributors
Documentation roadmap	Generate a roadmap of prioritized content deliverables Jira tickets and roadmap Documentation priorities per milestone	17 May - 28 May 2021	Content team
Content creation	Write and polish all in-product and support content needed to support open beta goals Jira tickets	17 May 2021 +	Content team
Content strategy	Coalesce and define content strategy to guide content creation Content strategy document	31 May - 11 June 2021	Sam Irons
Documentation IA	Outline the structure of developer and end-user documentation Information architecture spec	31 May - 11 June 2021	Content team
Stage and blitz	Publish content to staging environments and bug bash Staging Content blitz	25 June 2021 +	Content team

3.1 Make playback and pulse check

Host a go/no-go decision for publishing content and making it available to customers.

Impact - 25 June 2021 and ongoing

Stage	Description and deliverables	Dates	Contributors
Content health	Periodically assess and address the health of our content Content dashboard review Documentation feedback tickets User research trends and findings Support trends	Fortnightly	Content team
Experience quality	Periodically review and file UI/UX bugs for content and development teams to polish our experiences End-to-end content journeys	Fortnightly	Content team

4.1 Impact and health metrics

Host a quarterly retrospective with leadership regarding content implementation and team health.

Host fortnightly content team retrospectives.